ABOUT AFEX HUB

Strategy, not luck.

Since 2018, AFEX Hub has been East Africa's leading university admissions and SAT strategy firm — guiding over 300 students to the world's most competitive universities.

Our Mission Core Values Our Method Why AFEX Hub Our Team News & Articles Events

OUR MISSION

To walk alongside students and families on the journey to world-class education.

To walk alongside students and families, providing trusted guidance, mentorship, and expert support on their journey to world-class educational opportunities.

OUR VISION

To be Africa's most trusted guide to world-class education and lifelong success.

OUR CORE VALUES

What we stand for.

Trust & Integrity

We are a trusted guide — honest in our advice and transparent at every step.

Professional Excellence

We hold ourselves to the highest standard in everything we deliver.

Care & Commitment

We walk with you and hold your hand from the first conversation to acceptance.

Locally Rooted, Globally Connected

Grounded in East Africa, connected to the world’s best universities.

Student-Centered

Every plan begins and ends with the individual student’s goals.

Results that Matter

We measure success by offers won, aid secured, and futures changed.

Teamwork

Strategists, coaches, and advocates working as one team behind you.

Ethical

We do the right thing for students and families — always.

OUR METHOD

A method built on rigour and advocacy.

Strategy first

Every student starts with a deep profile audit and a tailored, honest roadmap — never a template.

Rigorous preparation

Diagnostic-driven SAT coaching and disciplined essay development until every word earns its place.

Relentless advocacy

We advocate for our students from enrolment to acceptance — and negotiate the strongest offers.

WHY AFEX HUB

The most trusted name in the region.

✓

Proven, repeatable results

Seven years and over 300 Ivy & elite admissions across the most competitive cycles in history.

✓

Aid built in from day one

Over $32M in scholarships secured by building financial strategy into every application.

✓

Senior, expert consultants

You work directly with experienced strategists — not junior staff.

✓

Rooted in East Africa

We understand the Kenyan student journey and the systems you’re applying from.

$32M+

Scholarships secured

300+

Ivy & elite admissions

95%

Success rate

300+

Students since 2018

OUR TEAM

The people behind every place earned.

Strategists, coaches, and advocates who treat every student’s journey as unique — and personal.

Connie Ndego

Chief Executive Officer

“Transforming lives, one unique journey at a time.”

Leads AFEX Hub with the belief that every student’s journey is unique. A Leadership & Personal Development Coach preparing students to become confident, capable, globally minded individuals.

Joseph Lawson

Academic Director

“Great results are built through strategy, discipline, and belief.”

Leads AFEX Hub’s academic direction — learning standards, SAT preparation, and the support systems that help students perform at their best, aligned to each student’s goals.

James Aloo

Admissions Consultant

“The right story can change the future of an application.”

Guides students through admissions — from school selection and planning to essays and interview prep — building applications that reflect who they are and where they want to go.

Staccous Seko

Business Development Executive

“Opening doors, building partnerships, creating opportunities.”

Connects AFEX Hub with families, schools, and partners, building relationships that help more students access guidance for competitive university pathways.

Mercy Njeri

Head of Customer Service

“Every family deserves to feel heard, guided, and supported.”

Leads the customer-service experience, ensuring students and parents receive timely support, clear communication, and a warm welcome throughout their journey.

Lynda Wasidia

Student Coordinator

“Keeping every student focused, supported, and on track.”

Works closely with students to keep them organised, motivated, and well prepared — from class schedules and progress updates to deadlines and follow-ups.